I was delighted to receive an invitation to attend the recent launch party of The Fall magazine.

fullsizeoutput_bd8In this day and age its surprising that some entrepreneurs would get together to create and start up a new photography based magazine. But this is no ordinary ‘Photo’ publication. The Fall, is not your usual ‘how to do it better’ photo periodical. There are no instruction sections; Seasonal projects; book ideas; and the dreaded ‘biased’ camera and lens reviews… How refreshing that is! It could even be considered a book rather than a magazine.

Why The Fall? F=Fashion; A=Art; L=Literature; L=Lifestyle….  The Fall could be considered a photographers GQ. Its all about great articles, great location shoots and stunning Photo projects with expert photographic direction. At 288 pages large there are no advertisements – which I’m sure will change in the future; for how can a magazine of such design survive. If you’re interested in fashion, lifestyle and portrait photography it has always been considered to study the various publications such as GQ, Esquire, Vogue, InStyle, and Tatler. The Fall can join that illustrious list, as it offers the photographer opportunities to get inside the photo shoot or project. With projects by photographers named on the front cover and others such as OriolKeith, Roberto Aguilar, Mahaffey and Lambrechts, plus the intuitive and considered articles by writers WassPerry and Pierce,  The Fall is a must buy for any photographer both professional and amateur alike, who should consider adding this to their periodical subscription list.

On my show “Photography Live and Uncut” (here’s a link to the live show), this week the photographic director of the magazine, Alex Lambrechts, (a top fashion and lifestyle photographer in his own right) will be joining me to talk more about The Fall, its background, his role and what they’re looking to do in the future.

The Fall has established its brand, lets hope the publication continues to produce quality articles and stunning images as this first edition has.

by Griffo